The Selling Process

The selling process can be a bumpy road to travel. I will be an invaluable source of knowledge, contacts and advice, helping you get the best results from listing to sale.

1. Consultation

Help me to thoroughly understand your needs, then enter into an agency relationship:

Disclosure of Representation in Trading Services, Fintrac Form, Buyers Exclusive Agency Agreement

2. List & Market Your Property

I will provide professional advice to market your property to its full potential, and optimize showings.

3. Showings

I will coordinate showings with prospective Realtors® and their buyers. I will provide detailed feedback from showings and help you respond to those insights if it’s deemed necessary.

4. Presentation of Offers

I will advise how to negotiate an offer that is in your best interest!

5. Offer Accepted

Once an offer is accepted it will likely come with Conditions /Subject Clauses

I will liaise with the Buyer’s Realtor® to help ensure that Conditions/ Subject Clauses are satisfied.

6. Remove Subjects

Your property is SOLD! Now it’s time to arrange for movers, transfer utilities, insurance, forward mail, etc. You will need to visit your Lawyer or Notary to sign closing documents.

7. Completion

This is the official date that you receive the funds from the sale of your home.

8. Possession

I will deliver your keys to the Buyer Realtor®

Pricing Strategy

The 3 Market Conditions

Seller’s Market

Inventory is low. Properly priced homes generally sell within the first month of listing. If you have not received an offer within this time period, it is priced too high.

Normal Market

Inventory is meeting demand. There is no perceived advantage to either buyers or the sellers. Properly priced homes should sell within 1-2 months.

Buyer’s Market

There are plenty of homes for sale in every price range and area. Homes priced just below other, similar homes will usually sell within 2-3 months.

Usually, in a Buyer’s Market, home values are declining in this type of market so the sooner you sell, the better it is for you.

There are also three major factors to selling a property:

  1. The listing price
  2. The level of motivation of both the seller and the buyers
  3. The marketing plan of the Realtor®

The things you can control are the initial listing price and your own personal motivation for selling the property. The Realtor® is responsible for implementing an effective marketing plan.

Take the time to honestly answer the following questions:

  1. Are the benefits of moving important enough to you to price your property at market value?
  2. Is your understanding of the current market value of your home based on statistical data?
  3. Does it make sense for you to stay in the property any longer than you have to?
  4. Are you willing to consider pricing your home just below similar homes currently for sale?
  5. How long are you willing to wait for a sale?